Starbucks Sakura 2016: Pink Coffees


Coinciding with the blooming of the Cherry Blossoms, every February Starbucks launches the Sakura Series in Japan. However, this year there is going to be two different dates for the launch of the Japanese merchandising: The first set of merchandising will be launched on February 15th, and it will be called SERENE; the second one, on March 1st, and it will be called CHERRY. This year´s merchandising presents two different looks of Sakura: the first one with a pale pink look, these sakura-themed tumblers, glasses, mugs and gift cards will show pale pinks and other colors of the season (SERENE); the second round of merchandising will change colors closer to March, when Starbucks will bring out their line of the same products but with in more vivid hues of hot pink: SAKURA. Continue reading “Starbucks Sakura 2016: Pink Coffees”